One of the greatest developments for marketers in 2018 is likely to be the proliferation of new and innovative applications on the blockchain in the context of marketing and promotion, particularly in connection with loyalty programs, ad fraud mitigation, and ongoing CRM activities that combine brand affinity and peer-to-peer influencing. The potential magnitude of the … Continue Reading
Floyd Mayweather, a world famous boxing champion, recently used his Twitter and Instagram accounts to help a company raise more than $30 million in an initial coin offering (“ICO”).1 Other celebrities have similarly capitalized on their “influencer” status by promoting digital tokens to their Twitter and Instagram followers. Token issuers raised over $3 billion via … Continue Reading
On September 9, 2015, the Federal Trade Commission (FTC) and University of California Hastings College of Law hosted the first conference in the FTC’s “Start With Security” series. Aimed at start-ups and developers, the event featured security specialists to discuss design and development, scaling up data security as businesses grow, common security vulnerabilities, and vulnerability response. … Continue Reading
